What are the prospects for the development of smart bathroom?

In the next few years, China's smart bathroom is expected to usher in the peak of development. As a sunrise industry related to people's livelihood, it is currently in a critical period of rapid market development. When can we enter thousands of homes?

In the wave of smart home, electronic control, digital, automation and other modern technologies are applied to the field of bathroom. Toilet, shower room, bathtub, bathroom cabinet and other products have achieved different degrees of intelligence, especially the toilet.. Relevant data show that the penetration rate is close to 90% in Japan, more than 60% in South Korea, and less than 2% in mainland China. Toilet and other smart bathroom appliances have a broad market space.

With the improvement of people's living standards, health awareness continues to increase, and related needs are also increasing. At the same time, it has gradually become the focus of home decoration, and consumers have a stronger purchasing power for bathroom upgrades. It is expected that if the promotion is effective, the future market in China will be no less than 10 million units per year.

Regardless of the performance of the foreign market or the development trend of the industry, smart bathroom can be called a new market "blue ocean". In fact, smart toilets and other products are still in the market introduction period in China, and large-scale popularization faces many obstacles. First of all, the market awareness is low, and consumer awareness needs to be cultivated. In an online survey of some post-80s and post-90s consumers, 65% of the respondents did not know that there was such a product, and 91% of the respondents said they would not or would not buy it. Currently, only 9% of respondents said they would buy in the future. Many entrepreneurs believe that the design of smart toilets instead of toilet paper flushing is a change to traditional habits and may be difficult to be accepted in our country in the short term. But practice also shows that once consumers accept, they will form new habits. Therefore, consumer guidance is very necessary.

Secondly, the traditional channel layout also restricts the promotion of related products. At present, the main sales channel is the building materials market, the basic to the "new decoration" customers. This is tantamount to limiting the target consumers to the incremental real estate market, turning it into a niche product, away from the large number of consumers in the real estate stock market. In order to further open up the market, some enterprises began to actively explore the sales of intelligent bathroom, from "selling building materials" to "selling electrical appliances", and in e-commerce, engineering and other multi-point layout, home appliance chain and other channels, full bloom.

Third, product standardization, modularization and generalization need to be promoted, especially the installation size and adaptation rate. At present, there are many standards related to smart toilets, and a unified and perfect standard has not yet been formed. Each enterprise adopts different production standards, and national standards and industry standards are formulated and centralized by different units, so there are also contradictions and constraints.

In addition, the current situation of the domestic market has the problem of uneven product quality. Some brand products have a high repair rate and after-sales service is not guaranteed, which has also caused many doubts from consumers. Insightful people in the industry worry that with the smart bathroom into the public view, the field or will appear "big action fast" phenomenon. If manufacturers only want to make quick money, but ignore product quality and after-sales service, it is bound to dampen the enthusiasm of the market and make the industry repeat the mistakes of air purifiers "in a short time.