Changing toilet habits"


Although smart toilets have experienced more than ten years of development in our country, consumers' cognition and acceptance are still low. It is estimated that the annual market size of smart toilets in China should be no less than 10 million units, but the actual situation is that at this stage, the annual sales volume of smart toilets in China is only about 100000 units.
Smart toilet triggered bathroom "revolution"
Product prices and consumption habits are hindering the further development of smart bathroom space. The price of domestic brand smart toilets is generally above 4000 yuan/set, while the price of international brand products ranges from 6000 yuan to 20000 yuan per set. Many consumers said that the price of smart toilets is 4-11 times higher than that of ordinary toilets, and they prefer to choose ordinary toilets.
The important reason is habit. The smart toilet can be said to have triggered a bathroom "revolution", which has changed people's traditional living habits, from the way of using toilet paper to washing with water. Therefore, many people are not used to this, and even feel unhygienic and inconvenient. The smart toilet row has changed people's habits. In fact, many people are not used to using smart toilets, and those who are used to it like it very much.
Changing toilet habits is key
According to the evaluation data in the industry, the social retention rate of smart sanitary ware in China is only about 3% ~ 5%, while the social retention rate in Japan has reached 75%, that is to say, 75 out of 100 Japanese families are using household products such as smart toilets."
Although today's smart bathroom is not favored by consumers, but its development trend is unstoppable. With the improvement of people's living standards, the price will become more and more close to the people, smart bathroom will enter people's lives, there will be more consumers choose smart bathroom products, the market potential can not be underestimated. However, the premise is that consumers must first accept the toilet habits brought by smart bathroom. It is very important to open the market sales of smart toilets and change the "habits" of consumers. After all, with the popularity of smart toilets, the price will become cheaper and cheaper, and if you can not accept the new toilet experience brought by smart toilets and can not change the traditional living habits, it is bound to greatly affect the popularity of smart toilets.

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